The Marketing concentration covers the principles and strategies involved in promoting products and services, market research, digital marketing, and brand management. Students develop skills in consumer behavior analysis, market research methods, advertising, and digital marketing strategies. Graduates are prepared for roles in advertising, digital marketing, brand management, and public relations, where they can use their creativity and analytical skills to drive business growth.
Typical Starting Salary: Entry-level marketing roles generally start at around $50,000 - $60,000 USD, with potential for growth in management positions.
Potential Employers in the Cayman Islands: