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UNIVERSITY COLLEGECAYMAN ISLANDS
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BSc in Business Administration: Marketing Concentration

The Marketing concentration covers the principles and strategies involved in promoting products and services, market research, digital marketing, and brand management. Students develop skills in consumer behavior analysis, market research methods, advertising, and digital marketing strategies. Graduates are prepared for roles in advertising, digital marketing, brand management, and public relations, where they can use their creativity and analytical skills to drive business growth.

Key Facts about the Programme

Programme Duration

2 years (following an associate degree)

Semesters Offered

Primarily begins in Fall

Total Credits Required

60–63 credits for the final two years

Accreditation

Fully recognized, meeting academic standards for professional certifications in accounting

Unique Selling Points

Career-Focused Marketing Curriculum

Builds practical skills in marketing strategy, consumer behaviour, sales management, digital marketing, and marketing research to prepare students for dynamic, in-demand marketing careers.

Digital & Data-Driven Emphasis

Integrates e-marketing, marketing analytics, and research methods to equip students with the ability to make data-informed marketing decisions in a digital and global marketplace.

Real-World Application & Industry Exposure

Combines applied coursework with an internship, management information systems, business ethics, and a senior capstone project, allowing students to apply marketing theory to real organizational challenges.

Degree Plan

Year 1 - Fall

  • ENG 301 – Advanced Writing Skills (3 credits)
  • MAT 311 – Quantitative Methods (3 credits)
  • MGT 331 – Organizational Behaviour (3 credits)
  • MKT 301 – Integrated Marketing Communication (3 credits)
  • MKT 304 – Consumer Behaviour (3 credits)

Year 1 - Spring

  • FIN 301 – Financial Management (3 credits)
  • MKT 302 – Sales Management & Personal Selling (3 credits)
  • MGT 405 – Operations Management (3 credits)
  • MKT 402 – Marketing Research (3 credits)
  • MKT 404 – E-Marketing (3 credits)

Year 1 - Summer

  • COM 411 – Management Information Systems OR ACC 406 Information Systems (3 credits)
  • MKT 405 – Internship in Marketing (3 credits)

Year 2 - Fall

  • ECO 424 – Managerial Economics (3 credits)
  • MGT 432 – Business Ethics (3 credits)
  • MGT 434 – Talent Management (3 credits)
  • MKT 406 – International Business and Marketing (3 credits)

Year 2 - Spring

  • MKT 444 – Independent Study in Marketing (3 credits)
  • MGT 450 – Senior Capstone Project (3 credits)
  • Elective – 300/400 level – Business Studies (3 credits)
  • Elective – 300/400 level – Business Studies (3 credits)

Core Courses

MKT 301

Integrated Marketing Communication (3 credits)

MKT 302

Sales Management & Personal Selling (3 credits)

MKT 304

Consumer Behaviour (3 credits)

MKT 402

Marketing Research (3 credits)

MKT 404

E-Marketing (3 credits)

MKT 406

International Business and Marketing (3 credits)

MKT 444

Independent Study in Marketing (3 credits)

MKT 405

Internship in Marketing (3 credits)

MGT 331

Organizational Behaviour (3 credits)

MGT 405

Operations Management (3 credits)

MGT 432

Business Ethics (3 credits)

MGT 434

Talent Management (3 credits)

MGT 450

Senior Capstone Project (3 credits)

FIN 301

Financial Management (3 credits)

ECO 424

Managerial Economics (3 credits)

MAT 311

Quantitative Methods (3 credits)

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Ready to start?

Take the first step toward your future, apply now or schedule a visit to learn more.

Future Jobs & Salary Scales

The Bachelor of Science in Business Administration: Marketing at UCCI provides a strong professional foundation for students interested in strategic marketing, consumer behaviour, and brand development in a global and digital marketplace. Integrating marketing strategy, sales management, consumer insights, digital marketing, market research, and applied business practice with internship experience and a senior capstone project, the programme prepares graduates for professional roles in marketing, digital communications, brand management, sales, and market analysis, or for advanced study. UCCI graduates are well-equipped to develop effective marketing strategies, engage target audiences, and drive organizational growth across diverse industries in the Cayman Islands and beyond.

Role: Plans and implements marketing campaigns, manages promotional activities, supports brand strategy, and analyses market trends to support organizational growth.

Salary Range:

  • Entry-level: $45,000–$55,000 USD
  • Mid-career: $60,000–$70,000 USD
  • Advanced: $85,000+ USD

Role: Manages online marketing channels including social media, websites, email marketing, SEO, and paid advertising to drive brand visibility and customer engagement.

Salary Range:

  • Entry-level: $48,000–$58,000 USD
  • Mid-career: $65,000–$75,000 USD
  • Advanced: $90,000+ USD

Role: Supports brand positioning, messaging, campaign coordination, and market research to maintain a consistent and competitive brand identity.

Salary Range:

  • Entry-level: $50,000–$60,000 USD
  • Mid-career: $65,000–$75,000 USD
  • Advanced: $90,000+ USD

Role: Builds client relationships, identifies sales opportunities, supports revenue growth strategies, and collaborates with marketing teams to drive business performance.

Salary Range:

  • Entry-level: $45,000–$55,000 USD
  • Mid-career: $60,000–$70,000 USD
  • Advanced: $85,000+ USD

Role: Conducts market research, analyses consumer data, evaluates campaign effectiveness, and provides insights to support marketing and business decision-making.

Salary Range:

  • Entry-level: $50,000–$60,000 USD
  • Mid-career: $65,000–$75,000 USD
  • Advanced: $90,000+ USD

Role: Manages media relations, corporate communications, brand messaging, and public-facing content across traditional and digital platforms.

Salary Range:

  • Entry-level: $45,000–$55,000 USD
  • Mid-career: $60,000–$70,000 USD
  • Advanced: $85,000+ USD

Potential Employers in the Cayman Islands

Employment Sectors & Organizations

  • Department of Tourism
    Roles in destination marketing, digital campaigns, brand management, market research, and visitor engagement.
  • Government Information Services
    Opportunities in public sector marketing, strategic communications, media relations, and public awareness campaigns.
  • Cayman Islands Monetary Authority
    Positions supporting corporate communications, stakeholder engagement, brand strategy, and public education initiatives.
  • Local & International Marketing and Advertising Agencies
    Careers in digital marketing, social media management, content creation, campaign planning, and marketing analytics.
  • Tourism & Hospitality Companies
    Marketing and promotions roles within hotels, resorts, attractions, event companies, and restaurants.
  • Financial Services Firms
    Opportunities in marketing communications, client engagement, brand positioning, and business development.
  • Retail, Real Estate & Professional Services Firms
    Marketing, sales, and business development roles across private sector organizations.
  • Entrepreneurial Ventures & Small Businesses
    Opportunities in brand development, digital marketing consultancy, freelance marketing services, and business ownership.