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UNIVERSITY COLLEGECAYMAN ISLANDS
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BSc in Business Administration: Marketing Concentration

The Marketing concentration covers the principles and strategies involved in promoting products and services, market research, digital marketing, and brand management. Students develop skills in consumer behavior analysis, market research methods, advertising, and digital marketing strategies. Graduates are prepared for roles in advertising, digital marketing, brand management, and public relations, where they can use their creativity and analytical skills to drive business growth.

Key Facts about the Programme

Programme Duration

2 years (following an associate degree)

Semesters Offered

Primarily begins in Fall

Total Credits Required

60–63 credits for the final two years

Accreditation

Fully recognized, meeting academic standards for professional certifications in accounting

Unique Selling Points

Broad-Based Management Curriculum

Builds strong competencies in organizational behaviour, operations management, strategic management, entrepreneurship, marketing, and managerial economics, preparing students for leadership roles across diverse industries.

Leadership & Decision-Making Focus

Emphasizes strategic thinking, ethical leadership, talent management, and data-informed decision-making to equip graduates with the skills needed to lead teams and manage organizations effectively.

Applied Learning & Business Practice

Integrates real-world application through research methods, management information systems, entrepreneurship training, and a senior capstone project that connects theory to practical business challenges.

Degree Plan

Year 1 - Fall

  • ENG 301 – Advanced Writing Skills (3 credits)
  • MAT 311 – Quantitative Methods (3 credits)
  • MGT 331 – Organizational Behaviour (3 credits)
  • MKT 301 – Integrated Marketing Communication (3 credits)
  • Elective – 300/400 level - Management (3 credits)

Year 1 - Spring

  • FIN 301 – Financial Management (3 credits)
  • MGT 405 – Operations Management (3 credits)
  • BUS 401 – Research Methods in Business (3 credits)
  • Elective – 300/300 level – Business Studies (3 credits)
  • Elective – 300/300 level – Business Studies (3 credits)

Year 1 - Summer 1

  • COM 411 – Management Information Systems OR ACC 406 Information Systems (3 credits)

Year 2 - Fall

  • ECO 424 – Managerial Economics (3 credits)
  • MGT 432 – Business Ethics (3 credits)
  • MGT 434 – Talent Management (3 credits)
  • MKT 406 – International Business and Marketing (3 credits)
  • Elective – 300/400 level – Business Studies (3 credits)

Year 2 - Spring

  • MGT 403 – Entrepreneurship and Small Business Management (3 credits)
  • MGT 431 – Strategic Management and Marketing (3 credits)
  • MGT 450 – Senior Capstone Project (3 credits)
  • Elective – 300/400 level – Business Studies (3 credits)

Core Courses

MGT 331

Organizational Behaviour (3 credits)

MGT 405

Operations Management (3 credits)

MGT 431

Strategic Management and Marketing (3 credits)

MGT 432

Business Ethics (3 credits)

MGT 434

Talent Management (4 credits)

MGT 403

Entrepreneurship and Small Business Management (3 credits)

MGT 450

Senior Capstone Project (3 credits)

FIN 301

Financial Management (3 credits)

ECO 424

Managerial Economics (3 credits)

MKT 301

Integrated Marketing Communication (3 credits)

MKT 406

International Business and Marketing (3 credits)

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Ready to start?

Take the first step toward your future, apply now or schedule a visit to learn more.

Future Jobs & Salary Scales

The Bachelor of Science in Business Administration: Management at UCCI provides a strong professional foundation for students aspiring to leadership and management roles across diverse industries. Integrating core principles of management, organizational behaviour, operations, marketing, entrepreneurship, ethics, and strategic decision-making with applied research and a senior capstone project, the programme prepares graduates for professional careers in management, operations, business development, and entrepreneurship, or for advanced study. UCCI graduates are well-equipped to lead teams, manage organizations, and drive sustainable business growth within the Cayman Islands and beyond.

Role: Supports managerial operations across departments, assists with planning, coordination, performance tracking, and leadership development under senior management.

Salary Range:

  • Entry-level: $45,000–$55,000 USD
  • Mid-career: $60,000–$70,000 USD
  • Advanced: $80,000+ USD

Role: Assists in managing daily operations, improving processes, overseeing workflows, and supporting productivity and quality control initiatives.

Salary Range:

  • Entry-level: $50,000–$60,000 USD
  • Mid-career: $65,000–$75,000 USD
  • Advanced: $90,000+ USD

Role: Identifies growth opportunities, supports strategic planning, manages partnerships, and contributes to market expansion and organizational growth initiatives.

Salary Range:

  • Entry-level: $48,000–$58,000 USD
  • Mid-career: $65,000–$75,000 USD
  • Advanced: $85,000+ USD

Role: Coordinates projects by managing timelines, resources, documentation, and stakeholder communication to ensure successful project delivery.

Salary Range:

  • Entry-level: $50,000–$60,000 USD
  • Mid-career: $65,000–$75,000 USD
  • Advanced: $90,000+ USD

Role: Supports workforce planning, talent development, employee engagement, and performance management initiatives within organizations.

Salary Range:

  • Entry-level: $48,000–$58,000 USD
  • Mid-career: $65,000–$75,000 USD
  • Advanced: $85,000+ USD

Role: Establishes and manages a business venture, overseeing operations, marketing, finance, and strategic growth initiatives.

Salary Range:

  • Entry-level: Varies
  • Mid-career: $60,000–$80,000 USD (business dependent)
  • Advanced: $100,000+ USD

Role: Supports organizations by analysing business challenges, improving processes, and recommending strategic and operational solutions.

Salary Range:

  • Entry-level: $55,000–$65,000 USD
  • Mid-career: $75,000–$90,000 USD
  • Advanced: $100,000+ USD

Potential Employers in the Cayman Islands

Employment Sectors & Organizations

  • Civil Service
    Management and administrative roles across government ministries and departments, including operations, programme coordination, and policy implementation.
  • Ministry of Investment, Innovation and Social Development
    Opportunities in public sector management, economic development initiatives, project coordination, and business support programmes.
  • Cayman Islands Health Services Authority
    Roles in operations management, administrative leadership, service delivery coordination, and organizational planning within healthcare services.
  • Cayman Islands Monetary Authority
    Positions in operations management, compliance support, corporate services, and organizational governance.
  • Statutory Authorities and Government-Owned Companies
    Management roles in public utilities, regulatory agencies, and service-oriented public enterprises.
  • Private Sector Companies
    Management, operations, and business development roles across financial services, tourism and hospitality, construction, retail, logistics, and professional services firms.
  • Consulting & Professional Services Firms
    Opportunities in management consulting, business advisory services, project management, and organizational improvement.
  • Entrepreneurial Ventures & Small Businesses
    Self-employment and leadership opportunities through business ownership, start-ups, and family-owned enterprises.