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UNIVERSITY COLLEGECAYMAN ISLANDS

Director of Marketing and Communications

OVERVIEW

The Director of Marketing & Communications is responsible for the overarching outreach and marketing recruitment at UCCI. This position exists to present UCCI as a professional, engaging institution to all stakeholders and community groups related to the University, including current and potential students, faculty, staff, alumni, parents, government/community leaders, and citizens. This position reports to UCCI’s Vice President, Business and Operations.

Key tasks include:

• Marketing and Communications: directing strategy, web, print, events, design, media relations, communications and social media, and other digital media.

KNOWLEDGE, SKILLS AND ABILITIES

  • Bachelor’s degree in a Marketing, Design or a related discipline.
  • Minimum 10 years of professional work experience in marketing or a related field
  • At least 5 years media relations experience with a thorough roster of media contacts. Crisis communications experience would be an advantage.
  • Thorough knowledge of digital marketing including PPC, social advertising and CMS systems. Experience of digital marketing ROI tracking and monitoring.
  • Demonstrated success leading to the development and execution of a marketing and communications team and all associated duties, preferably within an educational setting, University or public sector environment.
  • Proven experience of labour market information development and reporting.
  • Working relationship with local schools and community groups would be an advantage.

Responsibilities

Marketing & Communications

• Directs the development and implementation of marketing and communications strategies consistent with the mission, vision, and values of UCCI.

• Executes marketing strategies and campaigns, managing the production of marketing communications in various media.

• Creates promotional communications that may include print, electronic, new media, social media, and other collateral of significant strategic value to implement the University’s overall marketing goals and objectives.

• Set goals and implements tracking to monitor campaigns for effectiveness and makes recommendations based on data and trends; monitor consumer and industry trends.

• Strategizes and oversees the development of new, data-driven campaigns based on strategic initiatives.

• Oversees all external media relations and crisis communications.

• Identifies, creates, and updates standard operating procedures for the unit, making recommendations for changes to policies and procedures.

• Advises the development of effective communication strategies to internal and external communities.

• Work collaboratively with UCCI staff to promote a consistent message to the public and UCCI’s partners and donors.

• Forecasts staffing, capital, and operating budget needs in evaluating and reporting on market sensitivity, staff performance evaluation, etc.

• Facilitates cooperative and collaborative community and institutional relationships.

• In partnership with the President & CEO and Vice President, Business & Operations of UCCI creates marketing pieces for philanthropic efforts (annual report, etc.); leading efforts to create materials that engage donors.

COMPENSATION

  • Salary Range: KYD $87,444.00 – KYD $114,768.00 per annum (Grade H)
  • Employer-covered medical; co-contributory pension. and annual leave (20 days).

How to apply:

Deadline: 14 April 2026

Only shortlisted candidates will be contacted.

Caymanians/Caymanian Status, persons married to Caymanians and holding Permanent Residence are preferred.