UCCI, RESEMBID APPOINT LOCAL AGENCY TOWER TO LEAD IN SUSTAINABILITY COMMUNICATIONS
The University College of the Cayman Islands (UCCI) has announced the appointment of local marketing provider, Tower, to lead with the communication campaign for its recently launched €1.1 million sustainability project, made possible thanks to a partnership with the Resilience, Sustainable Energy, and Marine Biodiversity (RESEMBID) Programme.
Supported by the significant grant, the collaboration aims to enhance energy efficiency across UCCI's campus and foster a greener future: advancing sustainability within the Cayman Islands community.
The UCCI and RESEMBID project goes beyond mere campus enhancements. It involves comprehensive planning and energy audits to enhance energy efficiency in five campus buildings, including the iconic Sir Vassel Hall. A notable feature will be a powerful 150 kW DC solar array, doubling as a hurricane shelter, playing a vital role in transforming the UCCI's campus into a Living Laboratory, where energy, air, and water will be closely monitored.
This initiative extends beyond UCCI, involving the broader community. It aims to encourage students and residents to adopt sustainable practices, contributing to the shaping of a more environmentally friendly future for the Cayman Islands. The benefits include heightened awareness of sustainable practices, more resilient energy supply, and the promise of a brighter future for generations to come.
Tamsin Deasey, Director of Admissions, Registration & Marketing at UCCI, expressed her thoughts on the partnership: "This is a significant step towards making a positive impact on our local environment and raising awareness about sustainable energy. It's about shaping a brighter future for the Cayman Islands, not just today but for the future. As the collaboration between UCCI and RESEMBID evolves, it stands as a symbol of hope for a more sustainable future in the Cayman Islands and we look forward to working with Tower to ensure our messages reach a national and international audience.”
RESEMBID is a 47-project programme funded by the European Union and implemented by Expertise France - the development cooperation agency of the Government of France and supports sustainable human development efforts in 12 Caribbean Overseas Countries and Territories (OCTs) - Aruba, Anguilla, Bonaire, British Virgin Islands, the Cayman Islands, Curaçao, Montserrat, Saba, Sint Eustatius, Saint Barthélemy, Sint Maarten and Turks and Caicos.
"We're honored to lead UCCI's vision and engage with the community towards positive change," said Lynne Byles, Managing Director of Tower.
Further updates are expected as the partnership progresses, promoting a collective movement towards environmental awareness and action.
