The Marketing concentration allows student to merge the practice and theory of marketing, leading to greater efficiency and effectiveness in managing marketing activities within an organization. The primary objective is the development of analytical and communication skills and a detailed understanding of the different aspects of the field of marketing and marketing's role in business. The marketing concentration is specifically intended to prepare students for entry-level positions in advertising, brand management, media, marketing research, consumer behaviour, event planning, social media/internet marketing, international marketing, and professional sales. Students will also earn HubSpot marketing certifications and add industry-recognised badges to their LinkedIn profiles. These certifications will help propel their career growth and provide them with the confidence to launch into the marketing profession.
Programme Objectives
Programme Objectives for the Bachelor of Science in Business Administration:
Students will be able to explain the principal concepts, theories, and practices in and describe the interrelationships between the functional areas of business.
Students will be able to evaluate theory and practice across various functional business disciplines in the analysis of business-related problems and challenges.
Students will be able to apply business-related quantitative methods and tools to the formulation of business decisions.
Students will be able to produce and present effective oral and written forms of business communication.
Students will be able to evaluate legal and ethical principles in business and apply them to organizational decision-making.
Students will be able to work effectively with diverse colleagues in team situations.
Students will be able to explain the major concepts and practices in management information systems and demonstrate fluency in their use.
Students will be able to explain the major concepts, theories, and practices in integrated marketing communications and apply them to management decision making.
Students will be able to explain the major concepts, theories, and practices in sales management and personal selling and apply them to management decision making.
Students will be able to explain the major concepts, theories, and practices in international business and marketing and apply them to management decision making.
Students will be able to explain the major concepts, theories, and practices in consumer behaviour and apply them to management decision making.
Programme Length
The programme is four years for full-time students. Years 1 & 2 are completed at the associate degree level.
Years 3 and 4 (60 Credits)
COURSE NUMBER
COURSE NAME
CREDIT HOURS
ENG 301
Advanced Writing Skills
3 Credits
MAT 311
Quantitative Methods
3 Credits
MGT 331
Organizational Behaviour
3 Credits
MKT 301
Integrated Marketing Communication
3 Credits
MKT 304
Consumer Behaviour
3 Credits
FIN 301
Financial Management
3 Credits
MKT 302
Sales Management & Personal Selling
3 Credits
MGT 405
Operations Management
3 Credits
MKT 402
Marketing Research
3 Credits
MKT 404
E-Marketing
3 Credits
MKT 405
Internship in Marketing
3 Credits
COM 411
Management Information Systems
3 Credits
MKT 406
International Business and Marketing
3 Credits
ECO 424
Managerial Economics
3 Credits
MGT 432
Business Ethics
3 Credits
MGT 434
Talent Management
3 Credits
MKT 444
Independent Study in Marketing
3 Credits
MGT 450
Senior Capstone Project
3 Credits
Elective I
3 Credits
Elective 2
3 Credits
MINIMUM REQUIRED:
60 CREDITS
The following sequence is suggested for all full-time BSc ̶ Marketing students. If this recommended sequence is not followed, the student is not guaranteed to graduate on time
